I Learned Most of
This The Hard Way.

So Now I Tell Stories About It.

Woman in a denim outfit holding a Good Grief magazine in a cozy room
Person walking up a stone stair path between wooden railings and green trees
Smiling woman speaking into a microphone in a podcast studio, wearing a striped shirt
Woman speaking to an audience beside a bust in an art gallery

Hi, I'm Laura.

I’m the founder of Good Grit, an iconic Southern brand built on telling damn good stories that matter. I’ve started businesses and nonprofits, raised capital, sold a company, and spent the last two decades learning how storytelling can create impact, trust, and real momentum. 


Everything I get involved in has to have a reason to exist. I want the work I do to really help people not just look good on paper. Throughout my life I’ve had some real wins. I’ve had epic failures. And failure just happens to be one of my favorite F-words (not my very favorite😉), because it has and continues to teach me things success never will.


I’m not interested in having it all figured out. I’m interested in doing the work, learning as I go, and being as generous with what I’ve learned as possible. Oh, and I’m pretty damn passionate about getting a little better every day.

Show up a mess. Show up late. Show up hopeful. Just don’t stop showing up.

Show up a mess. Show up late. Show up hopeful. Just don’t stop showing up.

Show up a mess. Show up late. Show up hopeful. Just don’t stop showing up.

Speaker

Podcaster

Writer

Two smiling women in denim stand back-to-back under “Before You Cut Bangs” text on a teal background.

Real Talk

The Podcast

Before You Cut Bangs is a podcast by Laura and therapist, Claire Fierman, for anyone facing a life spiral and eyeing the bathroom scissors. With humor, heart, and mental-health-rooted insight, they tackle tough conversations and help you face the mess without making it worse.

Unpolished Thoughts,
Honest Truths

What old people teach me while I’m trying to write…
by Laura 27 May 2026
Meet Mario. Retired General Surgeon who loves the Opera.
Flowering shrubs lining a garden path in front of a dark house, with tall trees and a city building behind.
by Laura 20 April 2026
My front yard is showing off right now. Azaleas in full bloom. Loud. Unapologetic. Impossible to ignore. Every morning I walk outside and think, how in the hell did I get lucky enough to live here? But I’m also aware…this didn’t just happen. Someone planted these decades ago. Someone watered them when they were fragile. Someone got on their hands and knees and pulled weeds when it wasn’t pretty yet—when it didn’t look like much of anything. Long before I ever got here, someone decided this would become something beautiful. Now I get to live in the result of that kind of care. Yesterday, I sat in a room with a group of women I deeply respect. Smart. Capable. Doing work that actually matters. The founder was having a hard day. She’d gotten feedback—harsh, misinformed, maybe not even true—and you could feel it sitting on her. Not because she’s not strong. Not because she’s not clear. But because when you’re building something meaningful—especially something that hasn’t been done before—the noise gets loud. Criticism. Misunderstanding. Loud opinions from people who don’t have context or the back story. And here’s the part nobody tells you: that criticism and misunderstanding is normally proof that you’re onto something BIG. But if you let it it will send you into a spin out of overwhelm. And if you start reacting while you are in a state of overwhelm… while you’re pissed or defensive or shaken by the criticism, chances are you’ll be mad at yourself later Because we aren’t thinking clearly when we are experiencing big emotions. The overwhelmed version of ourselves shouldn’t run our life, ever. You tighten instead of trust. You focus on things you don’t want to grow. I told her something I’ve had to learn the hard way: You’re watering weeds. You’re giving your resources: attention, focus, words to the things you don’t want to grow. And the problem is—not all weeds look like weeds at first. Some look like urgency. Some look like responsibility. Some look like you wanting to justify your position to the people who misunderstand your intentions. So you start watering weeds instead of watering the seeds of impact you’ve planted. The weeds are distractions from your purpose. Because when you’re in the middle of building something big, you can’t always see clearly what’s a weed and what will be a flower. That’s why you need people. People who will hold up a mirror and say, hey—this right here? this isn’t where your energy goes. They can protect you from the things that feel overwhelming and distract you from the best next step. Your energy is the water. Your attention is the water. Your time is the water. Your voice, your strategy, your resources—that’s all water. And whatever you water will grow. The weeds will always grow faster. More urgent. More everywhere than they actually are. That’s how we’re wired. Our brains are trained to fix what’s wrong before we nurture what’s right. But if you don’t interrupt that pattern, you will spend your life growing things you never wanted. In that room, something shifted. You could feel it. Not because the problems or distractions disappeared. But because she realized she’d been pouring into the wrong places. Not out of failure—out of fatigue. And clarity doesn’t come from pushing harder. It comes from stepping back long enough to gain clarity. So maybe the most strategic thing you can do right now isn’t do more. It’s pause. It’s create space. It’s ask yourself, honestly— what am I watering? Because you don’t get both. You don’t get to water the weeds and expect a flower garden. And the truth is, most of us aren’t stuck because we’re incapable. We’re stuck because we’re exhausted from growing the wrong things.
Group of people posing together in a bright living room with white windows and a ceiling fan.
by Laura 27 February 2026
Just as the pandemic had us taking to our individual home offices—which for many of us meant kitchen tables or coffee tables—our office implemented two meetings per week. Attendance was ALWAYS required unless they were dead or on vacation. Dramatic? Maybe. But keeping a team together when we were all navigating the unknown of a pandemic—and on some level worrying about making it as a company—well, it felt like the right requirement. More than two years later, we are still having two meetings per week—both still with required attendance (unless of course you are dead or on vacation). The kick off meeting always happens on Monday morning. The purpose of this meeting is strategy—we are diving into what we finished lined last week, and what is on deck for this week. It ranges from 60-90 minutes, but normally runs just around one hour. Our internal traffic manager runs this meeting, and we prioritize based on biggest projects due that week. On Fridays though, things look different. We have a morning meeting that is just about checking in. Typically we watch a TED Talk during the week, and we discuss what we learned from it or how it challenged us—but then each teammate checks in. The epiphany I had during the pandemic was what my team REALLY needed from me: consistency. As an entrepreneur who has had to grow and earn the title CEO, consistency is not natural. I have made it a habit over the last several years to hire incredible humans that are all leaders. I know how rare it is to have a team full of people who are self-motivated, solution-oriented, make-it-happen humans. I know it’s rare because I’ve worked on many teams where that wasn’t the case. Truly, I think this exact team has grown into those characteristics because they feel so supported. Interdependent, and yet autonomous. Launching two meetings each week is something I think we will do forever. And listen—I’m the CEO that HATES meetings about meetings, or meetings that totally could have been a text—but these meetings are purposeful and create incredible momentum and impact. Today I wanted to focus on our Friday meeting, which is all about CULTURE. And if you are a leader, you already know this—culture is in the top three currencies your employees or future employees are using to measure whether they want to work with you or continue working for you. As leaders who are leading other leaders who are leading teams of people vital to our organization, we need to be fluent in what creates a culture worth staying in for the long haul. Here are the two most powerful culture building questions leaders can ask their teams: 1. What did you/your team accomplish that is worth celebrating? Encouraging our teams to see even the smallest victories is so important. If we don’t count the small wins, we could end up missing the really big ones too. By asking this question consistently, your employees will know it’s coming—and they will want to have something to share WORTH celebrating. I love this question because it forces all of us to focus on what went well, what problems we actually solved, and how even a small thing moved the needle. When we focus on these positive wins, we are reenforcing a culture of not just seeing it in yourself or your team, but in one another. As a CEO, it is incredible insight hearing how my leadership team spent their week by how they articulate their wins. 2. Who on our team is your hero this week, and why? Who is the Most Valuable Player to you and why? I cannot tell you how this has enriched our company culture. They know this question is coming every week, and it never gets old. Because it is NORMAL in our company to brag on a teammate for kicking butt, pitching in, hitting tight deadlines, and a myriad of other things. When your team becomes accustomed to finding the gold in the people they work with and calling it out, MAGIC HAPPENS. I can’t give you a real statistic on what percentage of change you will have if you consistently, weekly, ask these two powerful questions, but I promise it’s significant. The hardest part will be making space for a meeting dedicated just to connection. The second hardest part will be YOU, the leader, showing up, leading the charge, and participating. Challenge yourself to try it for a month, and then email me and let me know how it goes! I would love to hear from you!
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Life,

Unfiltered

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Notes from Laura